The Society of Voice Arts and Sciences (SOVAS) hosted season 2 episode 2 of their weekly The State of VO Zoomcast Q&A with voiceover casting director Erik Sanchez, head of casting and radio producer at Sticky Audio Labs.
Hosted by SOVAS’ Joan Baker and Rudy Gaskins along with Marc Guss of ACM Talent, over 150 voice talent joined in to hear Erik share his thoughtful and genuine auditioning tips: “Have more than one choice when you walk in the room,” “Make the second take your own,” “Have a point of view,” “The job is a moving target,” and the simple reminder to “HAVE FUN!”
Erik, who is also a voiceover coach, is head of Sticky Audio Labs casting department, an award winning provider of 360° music & sound solutions. His focus is voice casting and directing actors in radio & television commercials for such brands as Ford, Nestle, McDonald’s, Coca Cola, Gatorade, Geico, Porsche, Lays and UPS. His work also spans dozens of advertising agencies including BBDO, Young & Rubicam, Publicis Kaplan Thaler, Crispin Porter & Bugusky, J. Walter Thompson and Ogilvy & Mather.
Sticky Audio Labs‘ coordinated approach & diverse Talent Suite makes them the only provider of 360º music & sound solutions. Every project is organized around the client’s communication objectives – mobilizing unmatched creative resources with a process proven to deliver outstanding results. Sticky provides an umbrella of award-winning services including: strategy, research, branding, original music, music production, mixing & mastering, licensing, concept development, sound design, copywriting, voice casting, creative direction, and audio post.
The mission of the Society Of Voice Arts And Sciences™ (SOVAS™ ) is to connect job seekers to the consummate sources of training, education, mentoring and employment opportunities required to create and sustain a successful career in the voiceover industry. Our mission is accomplished with diversity and inclusion, and through the ongoing development and administration of programs featuring educational events, financial scholarships, job placement, meaningful networking opportunities and awards recognition through the Voice Arts® Award program. For more information, visit SOVAS.
An avid record collector, lover of all desserts and sometimes seen wearing multiple Swatch watches, Dave has been lending his voice for over 20 years heard on such prominent brands as Intel, RCA, Eddie Bauer, Kellogg‘s, Pizza Hut, Lexus, and infomercial giants Guthy-Renker and Beachbody. His narration projects include Japan’s preeminent automobile series Best Motoring International and Hot Version, along with GTChannel, QVC, Universal Music Enterprises, and ViSalus Sciences.